Hi,

I’m Zach.

STRATEGY - RESEARCH - DESIGN

I’m a researcher and creative leader with deep expertise in human-centered design, product and business strategy.

I specialize in innovation, helping businesses—from startups to Fortune 100 companies—find new opportunities by understanding their users: what they do, what drives them, what gets in their way and what they need that they don’t yet have

BACKGROUND

I have an M.S. Industrial Design, an MBA and 10+ years of uncovering insights, building products and leading multi-disciplinary teams

APPROACH

I use qualitative research to explore new ideas, prototyping and pilots to test them, and quantitative analysis to confirm the best opportunities

WORK

I lead teams from 0-1 by advocating for users and creating strategies that connect with design leaders, executives, and company boards